Why You Need to Update Your Real Estate Marketing Plan - Don’t Get Left Behind
So, why do you need to update your real estate marketing plan?When you’re in an industry such as real estate, including sales and mortgages, that have new people entering every day, you have to ask, what makes you stand out from the crowd?
Most people that I run across in the business, don’t really have their real estate marketing plan in place, and go out and either hopes that someone calls, or makes a bunch of cold calls. Yuck.
So how can you get your phone ringing off the hook?
Embrace the Internet and Social Networking Sites.
You want exposure, leads, prospects, customers, and ultimately sales. People want to “connect” with people that they like. You can go out and network the old fashioned way, hand out a few cards, and pick up a few relationships here and there, and hope your phone rings; or you can connect to people all over the country that are looking for someone just like you, and have more hot, qualified prospects contacting you on a daily basis than you can handle.
How to position yourself as an expert-Build your Internet brand
Set up a website or blog that offers your high quality content and knowledge, and build a database of prospects. The goal is to build your relationships and gain people’s trust.. People buy from people they know, like, and trust.
How do you do that? Here are a few ideas that are very effective
-Create a newsletter that is filled with useful information that home buyers and /or people looking for mortgages seek out.
-Record your expertise on audio or video and sell it or give it away to your list of prospects.
-Write articles and post them on http://www.ezinearticles.com
-Interview other people in your field via teleseminars
Social Networking, Attraction Marketing, and My Story Marketing
Social Networking has changed the face of business forever. Create a MySpace page. Yes, that’s right, it’s not just for kids anymore.
Tell your story, who are you, what are you about, what are your passions, etc…then you slowly lead into your business and what you do, provide a contact number, email, website address etc.
It’s not a place to run an ad or blatantly pitch people; instead, it’s to attract people that relate to your story and like what you stand for.
We are in a world where people want to connect not be sold. They’re tired of information overload, and blatant advertisements; so people have sprinted to the safety of social networking sites and building friendships and business relationships online.
Lastly, consider adding another passive/residual stream of income
Since the industry is constantly changing, and many are not flourishing at the moment, I recommend that you add other streams of income to your business model.
I used to be a mortgage broker, and the major downside of this industry is that you are trading your time for dollars. There is no leverage whatsoever. Yes they can be large dollars during the good times, but it is still your time nonetheless. And right now, I know many people in the industry that are seriously hurting.
The solution? Add other streams of income and diversify.
There are automated passive/residual income machines that are making people a tremendous amount of money; part time and with very little effort. This is where I like to build my income.
You can add this to your current real estate marketing plan, or even consider making a new lifestyle transition, so you can make money on autopilot.
Tags: Estate marketing tactics, mortgage, real estate, selling